Arlene Dickinson - Profile of a Successful Canadian Entrepreneur. Entry 4

Summary

Arlene Dickinson- Profile of a Successful Canadian Entrepreneur by the Financial Post on February 9, 2014.  Arlene Dickinson came to Canada from South Africa with her family because of her father's hopes of a better future.  She is very passionate about Canada and all that it has to offer.  She credits her success to the teachings of her father as a role model and Canada for being a great country to do business in. She acquired a good understanding of people's need when she bought Venture Communications and understanding people, understanding that business is all about people, that is what the consumer and marketing is all about.  While she does not credit herself for her success, she believes that it was the support and the sacrifices of her family that built her business. The entrepreneur is to bring the vision and leadership into a business and then stand out of the way and allow your associates to do what you asked them to do. Ms. Dickinson advises new entrepreneurs to invest in your vision, to recruit people that have more experience than you in your field, make sure the business people you are dealing with clearly understand your business ideas and that you believe you can make this business a reality!  Marketing is the key to making your business a success and to make sure that you have a solid marketing strategy for your business plan.

 Opinion

 Many successful business people have descended from other countries that have contributed to the economic growth of Canada. Her passion for Canada is understandable and we agree Canada does have a lot to offer. Many of us, can attribute our successes to our parents. From our own experience in the business world, it is very important to understand the needs of the people, for they are the ones who contribute to its success or failure.  Families of entrepreneurs make many sacrifices throughout the journey of a business making its success, especially in the start- up phase.  Businesses that are successful have entrepreneurs who can lead, provide the knowledge and skills, delegate task and the confidence in their employees to do what is necessary to achieve the results that are required. We agree, that in order for your business to succeed you have to hire people who have more knowledge and experience than you do, to make sure your business ideas are clear to other business people and to believe in yourself.  Every business needs a marketing plan and if you do not market your business properly there is no business - it is the door to how people are going to learn about your business.

 

Questions/Feedback

1. What opportunities does Canada have to offer immigrants?
2. What message did you take from this entry?

References

( February 9. 2014)  Arlene Dickinson - Profile of A Successful Entrepreneur. The Canadian Business Journal .
Retrieved from:
http://www.cbj.ca/features/feb_09_features/arlene_dickinson_profile_of_a_successful_canadian

 Photo retrieved from:  www.yrbizseries.ca